Skip to content

Cookies on wastify.co.uk

Two groups, and only one of them is a choice. Nothing in the second group runs unless you switch it on, and you can come back and switch it off from the footer of any page.

Strictly necessary

Always on

Remembers the choice you make here, and lets our forms tell a person from an automated script. The site cannot do what you asked it to without these, so the law does not ask you to consent to them.

Measurement

Microsoft Clarity: heatmaps and session replay. It records mouse movement, clicks, scrolling and which pages you visit, with images and anything you type masked before it leaves your browser. It sets two cookies on wastify.co.uk and Microsoft sets its own on clarity.ms. Microsoft handles that data under its own privacy statement, which may involve processing outside the UK. Nothing here is shared with an advertising network.

Read the cookie policy

Legal

Cookie Policy

In effect from 11 September 2026

Introduction

This Cookie Policy explains how Wastify AI Ltd (“Wastify”, “we”, “our”, “us”) uses cookies and similar technologies on our websites, applications, and services. It also explains your choices regarding these technologies.

We are committed to transparency in how we collect and use data to ensure compliance with applicable laws, including the Privacy and Electronic Communications Regulations (PECR) and the UK GDPR.

The lawful basis differs by group. Cookies in the strictly necessary group fall inside the exemption in regulation 6 of PECR, because they are needed to provide something you asked for, and where they involve personal data we rely on our legitimate interests. Everything in the measurement group runs on your consent, which is asked for before anything is loaded and can be withdrawn from the footer of any page.

What Are Cookies?

Cookies are small text files that are downloaded to your computer, tablet, or mobile device when you visit a website. They enable websites to recognise your device, remember preferences, and improve the overall user experience.

Cookies may be:

  • Session Cookies: Deleted automatically when you close your browser.
  • Persistent Cookies: Remain on your device until they expire or are deleted.
  • First-Party Cookies: Set directly by the website you visit.
  • Third-Party Cookies: Set by external services integrated into our website.

Types of Cookies We Use

  • Strictly Necessary Cookies Required for the website to function properly.
  • Enable navigation, account logins, and secure areas.
  • Cannot be switched off in our systems.
  • Performance and Analytics Cookies Collect data on how visitors interact with our website, including mouse movement, clicks, scrolling and the pages visited. Images and anything you type are masked in your browser before the recording is sent.
  • Used to improve functionality and measure performance.
  • We use Microsoft Clarity on this website, and no other analytics product. It is not loaded at all unless you accept measurement cookies, and you can withdraw your consent at any time from the footer of any page.
  • Functionality Cookies The only preference we store on the public website is your answer to the cookie question, which is covered above as strictly necessary.
  • We set no other functionality cookies on the public website.
  • Targeting and Advertising Cookies We do not use these. No advertising or marketing cookies are set on this website.
  • No advertising network is given access to this website.
  • Nothing you do here is shared with an advertising network.

How We Use Cookies

We use cookies to:

  • Ensure our website operates securely and efficiently.
  • Improve user experience and remember preferences.
  • Monitor traffic patterns and analyse performance.
  • Understand which parts of a page are read and where people get stuck, so we can improve them.
  • Protect against fraudulent or malicious activity.

Third-Party Cookies

One third party can set cookies through this website, and only after you have accepted measurement cookies:

  • Microsoft Clarity, which records how pages are used, and only after you have accepted measurement cookies. It sets two cookies on wastify.co.uk: _clck, which lasts up to a year and recognises a returning browser, and _clsk, which lasts until the end of the day and groups a single visit. Microsoft sets its own cookies on clarity.ms, handles the data under its privacy statement at privacy.microsoft.com/privacystatement, and may process it outside the UK.
  • We run no advertising cookies of any kind on this website.
  • We run no marketing or customer relationship cookies on this website.

We control whether Microsoft Clarity runs at all. It is not loaded unless you accept measurement cookies, and switching them off in the footer stops it and clears what it set here. We do not control the cookies Microsoft sets on its own clarity.ms domain, and those are governed by Microsoft’s privacy statement.

Managing Cookies

You have the right to control cookies. You can:

  • Adjust your browser settings to block or delete cookies.
  • Use our cookie consent manager (banner) to opt in or out of specific categories.
  • Withdraw consent at any time.

Please note: disabling certain cookies may impact functionality and restrict access to parts of our website.

Data Retention

Cookies remain active on your device for varying durations:

  • Session cookies are deleted once you close your browser.
  • Persistent cookies remain for up to 12 months unless cleared. Your cookie choice is kept for six months. If you accept measurement, _clck lasts up to a year and recognises a returning browser, and _clsk lasts until the end of the day and groups a single visit.

We keep your answer for six months and then ask again. You can change it sooner at any time, from the footer of any page.

Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in law, technology, or our practices. Any updates will be published on this page with a revised effective date.

Contact

For questions or concerns regarding this Cookie Policy, please contact us:

📧 hello@wastify-ai.co.uk