Legal
Cookie Policy
In effect from 1 May 2025
Introduction
This Cookie Policy explains how Wastify AI Ltd (“Wastify”, “we”, “our”, “us”) uses cookies and similar technologies on our websites, applications, and services. It also explains your choices regarding these technologies.
We are committed to transparency in how we collect and use data to ensure compliance with applicable laws, including the Privacy and Electronic Communications Regulations (PECR) and the UK GDPR.
What Are Cookies?
Cookies are small text files that are downloaded to your computer, tablet, or mobile device when you visit a website. They enable websites to recognise your device, remember preferences, and improve the overall user experience.
Cookies may be:
- Session Cookies: Deleted automatically when you close your browser.
- Persistent Cookies: Remain on your device until they expire or are deleted.
- First-Party Cookies: Set directly by the website you visit.
- Third-Party Cookies: Set by external services integrated into our website.
Types of Cookies We Use
- Strictly Necessary Cookies Required for the website to function properly.
- Enable navigation, account logins, and secure areas.
- Cannot be switched off in our systems.
- Performance and Analytics Cookies Collect anonymised data on how visitors interact with our website.
- Used to improve functionality and measure performance.
- We use services such as Google Analytics and may use LinkedIn or HubSpot tracking tools for business insights.
- Functionality Cookies Allow us to remember your settings and preferences (e.g., language, region).
- Provide personalised features and improved usability.
- Targeting and Advertising Cookies Track browsing habits to deliver relevant content and advertising.
- May be placed by third-party advertising networks.
- Used to measure effectiveness of campaigns.
How We Use Cookies
We use cookies to:
- Ensure our website operates securely and efficiently.
- Improve user experience and remember preferences.
- Monitor traffic patterns and analyse performance.
- Provide tailored content and marketing communications.
- Protect against fraudulent or malicious activity.
Third-Party Cookies
We may allow carefully selected third parties to set cookies through our website. Examples include:
- Google Analytics – to track site traffic and usage patterns.
- LinkedIn Ads – for targeted advertising and campaign analysis.
- HubSpot or CRM tools – to support sales and customer engagement.
We do not control these third-party cookies. Please review their respective privacy policies for more information.
Managing Cookies
You have the right to control cookies. You can:
- Adjust your browser settings to block or delete cookies.
- Use our cookie consent manager (banner) to opt in or out of specific categories.
- Withdraw consent at any time.
Please note: disabling certain cookies may impact functionality and restrict access to parts of our website.
Data Retention
Cookies remain active on your device for varying durations:
- Session cookies are deleted once you close your browser.
- Persistent cookies remain for up to 12 months unless cleared.
We will respect your cookie preferences for a minimum of 12 months unless you change them earlier.
Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in law, technology, or our practices. Any updates will be published on this page with a revised effective date.
Contact
For questions or concerns regarding this Cookie Policy, please contact us:
📧 hello@wastify-ai.co.uk